IMPORTANT DISCLOSURE INFORMATION
This website provides general information about the business practices and representatives of Heritage Asset Advisors Ltd., LLP. The information provided has not been approved or verified by any state or federal securities authority.
Additional information about Heritage Asset Advisors Ltd., LLP is available on the Securities and Exchange Commission website at www.adviserinfo.sec.gov. The Securities and Exchange Commission website includes access to our Form ADV Part I and Part II. You should review these documents carefully and contact us if you have any questions. You may also contact us at any time to request a free paper copy of Form ADV. Registration with the Securities and Exchange Commission or other securities regulators does not imply a certain level of skill or training.
Heritage Asset Advisors, Ltd., LLP (“Heritage”) is an SEC registered investment adviser located in Houston, Texas. Heritage may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements. Heritage’s web site is limited to the dissemination of general information pertaining to its advisory services. Accordingly, the publication of Heritage’s web site on the Internet should not be construed by any consumer and/or prospective client as Heritage’s solicitation to effect, or attempt to effect transactions in securities, or the rendering of personalized investment advice for compensation, over the Internet. Any subsequent, direct communication by Heritage with a prospective client shall be conducted by a representative that is either registered or qualifies for an exemption or exclusion from registration in the state where the prospective client resides. For information pertaining to the registration status of Heritage, please contact the SEC or the state securities regulators for those states in which Heritage maintains a notice filing. A copy of Heritage’s current written disclosure statement discussing Heritage’s business operations, services, and fees is available from Heritage upon written request. Heritage does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Heritage's web site or incorporated herein, and takes no responsibility therefore. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.
Please remember that different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment or investment strategy (including those undertaken or recommended by Heritage), will be profitable or equal any historical performance level(s).
Use of Leveraged Funds: In certain cases, we will invest clients in leveraged mutual funds or ETFs when we have confidence in certain domestic or international markets, as well as individual sectors. In some cases, we may invest a substantial portion of a client’s portfolio in these securities. The use of leverage as well as derivative instruments can cause these funds to be more volatile and subject to extreme price movements. Additionally, most leveraged funds “reset” daily, meaning that they are designed to achieve their stated objectives on a daily basis. Their performance over longer periods of time – over weeks or months or years – can differ significantly from the stated multiple of the performance (or inverse of the performance) of their underlying benchmark or index during the same period. This effect can be magnified in volatile markets. Even if the long-term performance of leveraged funds doesn’t differ significantly from their stated daily performance objectives, you can still lose money. This is because returns that are the multiple of a benchmark (or inverse multiple) can lead to substantial losses. The way we use leveraged funds for Clients takes these risk factors into consideration, but we are unable to eliminate these investing risks entirely. There can be no assurance that any strategy will be profitable or successful and Clients may lose money investing in these strategies. These strategies may not be appropriate for all investors. In light of these additional risks, as described above, a Client can request that Heritage not use leveraged funds in their account.
Heritage is neither an attorney nor an accountant, and no portion of the web site content should be interpreted as legal, accounting or tax advice.
Please Note: Limitations: Neither rankings and/or recognition by unaffiliated rating services, publications, or other organizations, nor the achievement of any designation or certification, should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Heritage is engaged, or continues to be engaged, to provide investment advisory services. Rankings published by magazines, and others, generally base their selections exclusively on information prepared and/or submitted by the recognized adviser. Rankings are generally limited to participating advisers. No ranking or recognition should be construed as a current or past endorsement of Heritage by any of its clients. Heritage's Chief Compliance Officer remains available to address any questions regarding rankings and/or recognitions, including providing the criteria used for any reflected ranking.
Each client and prospective client agrees, as a condition precedent to his/her/its access to Heritage’s web site, to release and hold harmless Heritage, its officers, directors, owners, employees and agents from any and all adverse consequences resulting from any of his/her/its actions and/or omissions which are independent of his/her/its receipt of personalized individual advice from Heritage.
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